DatacenterDynamics/DCD Group

Over the course of 2013, DatacenterDynamics went through a transition period to form the DCD Group, a Global Media, Information & Learning organisation. We created the DCD Group brand which DatacenterDynamics and it’s sub-products were to sit under. The tricky task was to take an existing brand and give it the tools to evolve in an organic manner whist not confusing the existing client base. We did this by slowly introducing the brand through the use of ‘page curls’ on all of the products.